Nicola Canzian

Marketing Manager

Vicenza, IT.

About

Multilingual marketing professional with a strong design background, over a decade of experience in digital marketing, brand communication, and creative direction within the sporting goods manufacturing sector. Currently Marketing Manager at Fulcrum Wheels, driving innovative product launches and immersive brand activations.

Work

Fulcrum Wheels S.r.l.

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Marketing Manager

Vicenza, Veneto, Italy

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Summary

Leading marketing strategy and execution for a premium cycling wheel manufacturer headquartered in Vicenza. Responsible for product communication, event activation, and brand partnerships.

Highlights

Led the creative launch of the Fulcrum x Polartec® SHARQ wheels at Sea Otter Europe with a branded pop-up gallery and pizza event, enhancing brand engagement. ([it.linkedin.com](https://it.linkedin.com/in/nicolacanzian?utm_source=openai))

Shared company-wide initiatives including participation in major cycling events such as Roc d’Azur (Fréjus) and product rollouts like the “Red Zone Carbon +” and “Speed 25” wheel series. ([it.linkedin.com](https://it.linkedin.com/in/nicolacanzian?utm_source=openai))

Fulcrum Wheels S.r.l.

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Digital Marketing Manager

Vicenza, Veneto, Italy

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Summary

Developed digital marketing campaigns and content strategy across web and social platforms to support product awareness and sales.

Fulcrum Wheels S.r.l.

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Marketing Specialist

Vicenza, Veneto, Italy

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Summary

Executed marketing initiatives including content creation, design, and product support for global distribution.

Lissak Design

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Graphic Designer

Treviso, Veneto, Italy

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Summary

Produced visual design and branding materials in a creative studio environment in Treviso.

Various Freelance & In-House Roles

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Communication Designer / Graphic Design Intern / Pre-press Operator / Freelance Designer

Veneto & New York, Veneto & New York, IT/US

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Summary

Held diverse roles across design disciplines including freelance communication design, in-house design, pre-press operations, and internships in Italy and New York.

IUSVE – Istituto Universitario Salesiano Venezia

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Teacher of Digital Publishing (Adobe InDesign)

Mestre (Venice), Veneto, Italy

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Summary

Delivered training in digital publishing tools and editorial design to students.

Education

Polidesign, Politecnico di Milano

Milan, Lombardy, Italy
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Master Course Design (Type Design)

Courses

Type Design

IUSVE – Istituto Universitario Salesiano Venezia

Mestre (Venice), Veneto, Italy
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Secondary Education

Istituto Tecnico Industriale per le Arti Grafiche e la Comunicazione – ISSM

Veneto, Veneto, Italy
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Technical Education

Skills

Brand Activation

event marketing, launch events, experiential.

Digital Marketing

content marketing, social media, email marketing.

Graphic Design & Creative Direction

Adobe Creative Suite, typography, logo design, packaging.

Project Management

campaign management, cross-functional collaboration.

Design Tools

Adobe Illustrator, Photoshop, InDesign.

Web & CMS

WordPress, CSS, web design.